Use TransAcc Analytics to identify your hot products

Business competitiveness is paramount for continued growth. Fundamental to such growth is developing an understanding of:

• Which of your products sell well, and by inference, which of your products are best suited for your customer base and which ones are supported by your best marketing efforts. A poorly selling product may not necessarily be the wrong product, but may have the wrong marketing behind it.
• The revenue per transaction, and the number of products per transaction. For example, if the number of products per transaction is lower than you’d like, you might benefit from offering better quantity discounts, or eliminating shipping costs if customers meet a minimum dollar amount.
• How long it takes customers to make the decision to purchase, and how many visits to your site it takes to induce them to purchase. For example, if your sales cycles are stable, or fluctuate predictably based on product or season, then you can use that information (in conjunction with overall sales forecasts) to make reliable predictions about revenue. If customers routinely make numerous visits before they purchase, you might think about a site design that leads more easily to your purchase pages, or options that let visitors compare your products and prices to your competitors’.

TransAcc analytics offers a wide range of analytics that will help answer these questions and more. From OLAP to Big Data, the choice is clear; TransAcc

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